My time since the last update to this site has been well over a year, and in that time much has shifted in my career focus and job status that I thought I would share with you in brief.
First, I’m employed! After 10 months as an intern at TODAY.com, the TODAY Show website, I was offered my first full time job as a multimedia producer, before my completion from college. I’m still working on my degree slowly at my own pace and plan on graduating in spring of 2014.
My duties are a true mix of photojournalism, photo production work, video editing and producing, community management as well as mobile strategy. I help plan big news coverage and contribute my perspective and opinions in editorial meetings as well as digital strategy meetings. In short, it is a dream job for me as an entry level journalist.
I’m gaining tons of perspective myself, learning about the intricacies of social strategy, teamwork, broadcast production and the harsh deadlines of a web first newsroom.
I plan to start posting much more frequently to the blog, weighing in on popular topics in the industry and exploring some ethical issues that may interest me.
I’d like to invite all of you to read a new blog series I’m writing for a class called TechFed, where I look into UK and Lexington related technology and social media news.
I guarantee to give fresh facts and analysis than any other tech resource in the area.
The column is something I am doing for my Media convergence class, on the site BlueCoast Live. It is another wordpress CMS-run site and I am taking the opportunity to do something different than my usual daily activities for the Kentucky Kernel, UK’s daily student newspaper.
So far, I’ve analyzed UK’s Facebook and Twitter activities, and identified the most active and also the most lazy social media outlets for UK organizations. Yesterday, I Storified Greek Sing, an annual Make-A-Wish Foundation fundraiser put on by university fraternities and sororities.
The opportunity to write about something that I have a passion for is a great one, and even though right now this is just for a semester and for a class, I think if I find this continually interesting, I could really run with this, and even take the idea to my first job and offer it up as a blog idea.
What I find so interesting is that social media is becoming a huge part of the daily lives of Americans, but right now, news organizations only look at the national level of social media, like the new announcements by Twitter and Facebook and Google. But, as social media is getting taken more and more seriously be local business owners, a huge industry of social media advertising, community engagement, marketing and news are flooding even the smallest of cities. The industry is large in Lexington, I know it. But the mainstream media is lacking serious coverage of this market.
I’m going to change that.
While I may not have the resources to fully cover every aspect of social media news happening in Lexington, and can sure take a stab at is. I think this will be an exciting experiment for both me and my readers.