I put a lot of hard work this semester to get the kykernel.com site more traffic.
My goals were set. Twenty percent increase in pageviews. Twenty percent increase in visits.
Redesign the website with a new theme. Something more attractive than what it looked like then, something with more entry points and a dash of pizzazz. It needed to grab their attention, the design that is, in case the content wasn’t living up to general standards.
I met my goals.
But my strategy wasn’t the counterweight to tip the scales. Instead, it was the content. My website wasn’t compensating the headlines, the images, the excerpts. My website was complementing it. And even that is a guess.
What isn’t a guess is our huge boost in time-on-site and the increase in links and shares to our stories. This semester, we had content kings working our news, sports, opinions and features desks. They brought on talented writers and columnists, and pumped out the kind of content our audience was looking for.
Perhaps the new do rose the morale in the newsroom. Editors were more pumped than ever to get their content published on the site. Writers and readers both gave me a pat on the back. And I took a bow to my bosses when I presented our successful report on the semester’s traffic boost.
But I refuse to take credit. The people working with me at the Kernel were content kings and breaking news barons, a refreshing turn of pace for a historically print-first newsroom.